Build a jewelry store that your customers will love and sell jewelry online

Build a jewelry store that your customers will love and sell jewelry online

Humans have always been attracted to and influenced by jewelry.

Approximately 25,000 years ago, jewelry was first discovered, according to the International Gem Society (IGS). In a cave in Monaco, a simple fish bowl necklace was found.
Meaning and significance of this necklace could have been anything – a gift, a status symbol, or simply a beautiful decoration. Imagining the possibilities is fascinating, even if we will never know the true story.
Jewelry has been used throughout history to express individuality, love for romantic partners, and friendship. In our human experience, it’s hard-wired for us to appreciate beautiful things, express ourselves, make fashion statements, and pass jewelry items to future generations.
We all need jewelry to feel special, and jewelry is something every human on the planet needs right now.
You can launch or expand your own jewelry business online at the perfect time if you are considering it.
Here’s how to create an online store that makes you proud as you enter the thriving (and growing) jewelry economy.
You’ll discover how to find a niche for your product jewelry photography, create a customer-centric experience, identify the technical foundation for building your online store, and create the foundation for scaling your business.
Online Jewelry Sales: Why You Should Do It

COVID-19 has permanently changed the way people shop as a result of the pandemic.
Aside from that, public health uncertainties could make it risky for customers to try on jewelry in stores.
A jewelry business online is a smart move in this context since it’s an efficient and safe way to reach customers.
In addition to its practical advantages, online shopping creates a route for people to discover brands they would not otherwise come into contact with.
Your business has the ability to reach customers around the world, regardless of your location. Whether you are an independent jewelry designer on Etsy or work for a brand name operation, you are on equal footing when it comes to building discoverability.
In the upcoming years, we will see a shift in the way people shop for new jewelry, a timeless cultural staple to our society. Finding your niche and building a brand that stands out will be the key to success.

Brand Niches Trending in Jewelry

There’s a chance for your brand to reach people all over the world when you sell jewelry online. Taking advantage of this expansive market means that all retailers — from Tiffany and to your local costume jewelry shop — can attract an and loyal customer base.
The flip side of this high growth potential is that there’s also a lot of competition. No matter the kind of jewelry, making your brand discoverable is difficult, particularly since attention spans are short. There are seemingly endless options for shoppers to choose from to make their purchase decisions.
Given that the market is crowded, the most important step you can take to create a successful online store is to identify your niche. It is generally accepted that most online jewelry stores are grouped into one or more of the following categories:
1. Fashion jewelry at affordable prices

Jewelry styles often come and go with fashion, including necklaces, bracelets, rings, and costume accessories. In general, these pieces tend to be of lower quality and durability but can be highly affordable for shoppers looking to make an impact.
You can also read magazines such as Seventeen, Vogue, Marie Claire and Cosmopolitan to stay up to date on fashion jewelry trends. TikTok and Instagram influencers often set the trend.
Most fashion jewelry consists of lower-quality materials such as imitation metals (such as silver instead of platinum) and gemstones (such as cubic zirconia instead of diamonds). Designers often model their designs after highly priced items.
Despite this, it is important to keep in mind that fashion jewelry is diverse, and pieces can cost as little as $5 or as much as $100. There are many different types of items to choose from, some mass-produced in factories, and others made by independent designers and Etsy sellers.
It does not always mean “cheap.” However, it does not always mean “luxury.”.
2. Jewelry for the body

In the world of body piercings, jewelry merchants can make a name for themselves with nose rings, belly button rings, tong rings, eyebrow rings and more.
Because of the differences in piercing sizes and allergies to metals, body jewelry is often more personal than bracelets and necklaces. For instance, many people opt for precious metals or implant grade titanium to avoid discomfort.
It is for this reason that body jewelers will often offer pieces with different sizes, metal options, as well as the option to customize a piece at the request of their customers.
For example, the back of a single nose ring could have a straight, curved, screwed, or L-shaped design in gold, sterling silver, or titanium implant grade.
Shoppers’ preferences are often more varied because of personal factors such as comfort level, health, and piercing placement.
3. Plating on jewelry
One way to reach customers who love the look and feel of precious metals but cannot afford the high price tag of fine jewelry is to make plated jewelry from inexpensive metals and then coat it with a precious metal layer.
Nickel is a less expensive material that can be coated with a rare precious metal, such as gold or silver, or sterling silver coated with 14K gold or pure silver.
In order to sell plated jewelry, you’ll have to maintain a relationship with your manufacturers. For one thing, you’ll want to be sure there is no lead in the products you sell, as that material is toxic and could put your company at legal risk.
It’s also important to make clear to potential buyers that the jewelry is coated and not a true precious metal. You must be transparent with potential customers in order to ensure their safety.

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