You’ve got your social media profiles up and running, but now you have to gain a following. It can certainly seem overwhelming with sources all over the internet telling you a thousand different
things you need to do to optimize your social media presence.
It doesn’t have to be complicated, though. You can manage your self storage social media in just a few minutes a week. Here are a few simple steps to improve your social media presence
1. Promote your social presence everywhere
And we do mean everywhere. As a small business, it’s essential to have all of your social media platforms integrated with each other. Your Facebook should be just a click away from your Youtube page, which (of course) is only a click away from your
official website. This is all easy to do, and if you set your accounts up well, it’s already done. Providing links to everywhere you are online is also great for your SEO, and it helps users easily orient themselves to figure out where to go to rent and check out pictures of your facility.
2. Time your posts
This is one area where some social media marketers like to go crazy and get incredibly technical and scientific. Even marketing pros struggle with the timing of their posts, but for small businesses, it doesn’t have to be so complicated. Just check out what times seem to work best for your favorite social media platform , and try to post your updates then. If you notice you get more responses at a certain time of day or day of the week, take note of that and post more during those times.
The most important thing when posting on social media is being consistent. If you post three times in one week and then forget about it for a month, you’re not going to keep the interest of your followers, so try to keep the posts coming consistently. Once or twice a week should be enough for most small storage facilities.
3. Be creative
A huge part of social media is entertainment. Users want to see
a funny picture or read an interesting news article, and self storage is no different.
You can join in on fun social media posts and show your brand’s personality. If you find something amusing online, and it is on-brand, share it on your social media page! If you can’t find anything creative online that is right for your brand, you can always create something.
4. Engage your audience
This one you’ve probably heard before, but it is worth repeating. Engage your audience. It’s called social media for a reason. Users aren’t looking for an endless stream of ads and coupons and robotic marketing speak – they want to talk to real people.
So talk to them in a casual voice, respond to their questions, address their complaints, and join the online community with your brand’s unique personality. This will help prevent negative online reviews and bad publicity while also strengthening your brand and attracting new customers.
5. Thank your customers
In addition to answering questions and addressing complaints, one of the easiest ways to improve your social media presence and your customer service is simply thank customers who post on your page. If they share a compliment or a nice story, respond genuinely with gratitude. They’re doing your business a favor by providing you some good (and free!) press, so do them a favor and let them know their effort was appreciated.